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Vernissage & Exhibition:
CURA - Enter with Care

Transmedia Storytelling 2022


Thursday, 31st of March 2022 starting at 4:30 pm, Foyer, 745 Viscosistadt


31th of March until 10th of April 2022, Ausstellungsraum, Viscosistadt 475

Project Website:


Project mentoring by:

Salvatore Vitale
Luciano Baragiola
Thomas Knüsel
Laia Abril

BA Visual Communication
Camera Arts
Lucerne University of Applied Sciences and Arts – School of Art and Design

CURA – Enter with Care

Cura [ˈkuɾa] is a Latin term that means sorrow as well as supervision or nursing.

Cura also is an allegorical, ancient Roman goddess whose name means care. According to a Latin myth, she created the first human out of clay. Since all human beings originated from her creation it’s said that we belong to her during our lifetime. This is why one of the most basic human traits is: to care.

But what does care mean? It is a broad spectrum. Care means to be attentive, aware and alert, to consider a lot of factors, to avoid damage or risk, to be concerned and interested as well as to attach importance to something. Even though these things have been fundamental values since the beginning of mankind, they have evolved with society over time. That is why we decided to take a closer look at what care means today. The technological advances nowadays and the past events in history from which developed new approaches change the ways we define and interpret the term in context with today’s society.

On their website our BA2 students present all of their three projects, which are part of an overarching narrative that leads you through a transmedia exhibition. They are on topics that bring into focus what we otherwise rarely perceive in our everyday lives. They bring hidden things into view, confront the audience with their thinking and give an insight into a different reality.


Projects which are being exhibited:

viral vice

A project by Anya Hilfiker, Bennett Smith, Matthias Pfammatter and Yannique Richard

For centuries, society has been confronted by vices in form of behaviors and habits. The Christian church classified these into the seven deadly sins. Viral Vice encounters the seven sins within modernity. Over the last few decades, digitalization interfered with our morals. Social Media, AI’s and having the ability to search for anything within seconds, but also the growth of the population, capitalistic politics and the materialism that followed with it, actively influence the way we behave. The internet is a huge archive that collects data all over the world and presents to us many similar situations and phenomena as so-called memes. Until digitalization, we couldn’t see the vast numbers of similarities that existed.
Taking networked dynamics of content distribution and reception as a starting point, we collected clips that manage to reflect deadly sins in a contemporary setup. We asked ourselves how and if these sins are still able to influence our social behaviors. Therefore, the installation invites one to ask these questions and to judge your own behavior towards society.

refracted self

A project by Emanuel Bohnenblust, Karim Beji, Lea Karabash and Shih-Hsuan Yen

I, Robot, Ex Machina, Cyberpunk 2077, Halo – many movies, shows and games nowadays are incorporating artificial creations. Sometimes embodied as human beings with emotions, desires and dreams, sometimes as mere virtual objects. Some are humans’ best friends, others their nemesis.
Are artificial beings right around the corner, ready to populate our phones or a sci-fi fan’s wildest dream? Moreover, how could and should human-A.I. interactions look like?

out of sight out of mind

A project by Céline Meier, David Nunes, Franziska Kleinsorg and Livia Faden

Back in the nineties drugs were named as one of the biggest problems in Switzerland. The misery of the drug scene accumulated on Zurich’s Platzspitz and generated international media attention until the place was shut down in 1992. This abrupt and repressive approach resulted in the scene shifting to the area of the old Letten railway station, which was then closed in 1995. This time highly pragmatic, nationwide preventive measures were applied.
The drug crisis had a lasting impact and led to a liberal drug policy in Switzerland until today. This resulted, among others, in institutions such as the Kontakt- and Anlaufstellen (K&As) which provide counseling, a social network and consumption rooms for safer use. Addiction is still common, but it takes place in new, less visible forms while it remains a social challenge.

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