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CA Position: Designer and researcher Evert Ypma on visual narratives in architecture

Lecture 06.10.20

CA Positions
Tuesday 13.10.20, 16.30 – 18.00

BA Visual Communication – Camera Arts
Lucerne University of Applied Sciences and Arts – School of Art and Design

Location: Online

Visual Narratives in Architecture

The relationship between architecture and images predominantly is associated with architecture photography of finished buildings, or earlier in architectural production process, with the construction of images through software-generated renderings and visualizations.

This lecture investigates the role of narration and images as a means of communication that is an integral part of the architecture, the built environment and public space. Architects, planners and visual designers apply visual narratives to articulate monumentalism and artistic concepts; to convey the identity of the user or owner of the building or space; and to specially and mentally orientate visitors and city dwellers.


Both images: Elfstedenmonument, Canterlandse brug Friesland. Maree Blok and Bas Lugthart, 2008
Markthal, Rotterdam. MVRDV, Winy Maas; Arno Coenen and Iris Roskam, 2014
Photo: Thy My Lien Nguyen

Evert Ypma

Evert Ypma (MA. MAS.) is a designer, researcher, and conceptual strategist.
He worked as a consultant for the public and private sector: local and global businesses, national and supra-national governmental and cultural institutions – in the field of design strategy, creative innovation and the politics of visual representation.

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