Davos Is a Verb – Planetary upgrade Fair
This talk focus on how this project changed and developed from the very first idea to an exhibition under the influence of the COVID-19 circumstances and other improbabilities.
In the placid Alpine town of Davos, an absurd practice has emerged: each January, the World Economic Forum generates a tremendous demand for space that can be used to communicate the agenda of multinational companies, corporations and organisations. As a result, the entire village undergoes an amazing metamorphosis. The largest part of the main road is temporarily rebuilt while every available room, wall and surface is transformed into a corporate showroom or billboard.
Davos-born photographer Jules Spinatsch takes us on a fascinating trip into this parallel universe: along the converted promenade into bars and hotels, churches and museums where parties, press conferences and even spiritual sessions are hosted. Using conceptual and investigative artistic strategies, Spinatsch documents the self-portrayals of the financial, technological and economic elite and reveals a disturbing phenomenon: the temporary appropriation of public infrastructure for the private events of corporations. Davos Is a Verb presents the result of Spinatsch’s infiltration with ironic distance, adding a new chapter to his photo book classic Temporary Discomfort I–V (2005).
Photographs by Jules Spinatsch