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CA Position: Jules Spinatsch – Davos Is a Verb – Planetary upgrade Fair

Lecture: 09.03.21

Online CA Position

Tuesday 09.03.21, 16.00 – 17.30
Lecture in English

BA Visual Communication – Camera Arts
Lucerne University of Applied Sciences and Arts – School of Art and Design

Davos Is a Verb – Planetary upgrade Fair

This talk focus on how this project changed and developed from the very first idea to an exhibition under the influence of the COVID-19 circumstances and other improbabilities.

In the placid Alpine town of Davos, an absurd practice has emerged: each January, the World Economic Forum generates a tremendous demand for space that can be used to communicate the agenda of multinational companies, corporations and organisations. As a result, the entire village undergoes an amazing metamorphosis. The largest part of the main road is temporarily rebuilt while every available room, wall and surface is transformed into a corporate showroom or billboard.

Davos-born photographer Jules Spinatsch takes us on a fascinating trip into this parallel universe: along the converted promenade into bars and hotels, churches and museums where parties, press conferences and even spiritual sessions are hosted. Using conceptual and investigative artistic strategies, Spinatsch documents the self-portrayals of the financial, technological and economic elite and reveals a disturbing phenomenon: the temporary appropriation of public infrastructure for the private events of corporations. Davos Is a Verb presents the result of Spinatsch’s infiltration with ironic distance, adding a new chapter to his photo book classic Temporary Discomfort I–V (2005).

Photographs by Jules Spinatsch

Jules Spinatsch

Jules Spinatsch (born 1964 in Davos) studied photography at the International Center of Photography in New York and worked as a freelance photographer and photojournalist from 1995 on. Since 2000, he has been predominantly active as an artist with exhibitions at the MoMA, New York, Haus der Kunst, Munich, Tate Modern, London, Centre de la Photographie CPG, Geneva, Kunsthaus Zurich and the Kunstmuseum Chur, among others. In 2003, he started the Surveillance Panorama Projects, in which computer-controlled cameras generate new types of panoramic images from thousands of individual images. So far, numerous publications have appeared on his work. Temporary Discomfort (Lars Müller Publishers, 2005) won the award for best photography book in Arles in 2005. Spinatsch received the Swiss Art Award in 2004 and 2014.

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