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Jessica Prinz

Twenty-one years young, blonde, raised in a safe and clean women’s household – with these foundations Jessica Prinz first travelled to Kosovo in the summer of 2013. There, she personally experienced the strong tensions of the patriarchal Balkan society. In Kosovo-Albanian culture, men have a clear-cut monopoly of power. This monopoly in many cases leads to repression of women, in every aspect of daily and professional life, couple’s relations, love life and family. Prinz sees such culturally and socially established inequalities bolstered in anathemas of communication. She filters the forbidden realms for Kosovar women into four groups of taboos: work, love life, beauty and violence.

Responding to these four taboo domains, Prinz initiated “FemFol,” from the Albanian words for ‘woman’ and ‘feminism’ (Fem) and ‘talking’ (Fol). Based on conversations with young Kosovar women in precarious social positions, Prinz proposes that in order to improve their own situation, the women need to engage themselves with finding alternatives for the traditional axiom of the conventional housewife. Communication is key to this, according to Prinz, as well as a getting together of the women themselves.

Jessica Prinz proposes various scenarios for the (for now still fictional) FemFol organization, based on which she builds a network for Kosovar women, which connects them and provides them with a platform for exchange and encounter. Prinz proposes a variety of presentational formats and media for FemFol, such as documentary movies, the organization’s visual branding, a manifesto and an online platform. Thus she anchors the emancipatory project into a collective public presence.

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